Hack Days

Coming soon, for 48 hours, Epictrim will be at the Hack Days 2012, the most important event for our organization, where our developers and designers will gather together to build and experiment new prototypes and concepts forward to improve and give better tools to our clients towards to reach their goals in the best way possible with all the new technologies in the market.

Day 1

Conferences and lectures
Concept presentation
Call for team's Entries
Start the competition

Day 2

Project Delivery
Presentation of projects to our peers
Awarding of prizes

Set Community Expectations

Before you begin executing anything, it's best to look at what you are about to get involved in a look at what your expectations will be. By setting these expectations, you're preparing your business and also your audience and customers for the experience they will have with your Facebook marketing campaign.

It is recommended that brands describe to the fans what they'll expect from the brand: from deals, tips, support or just news & information. But communication is a two-way street so it's also suggested that brands look at stating what they hope to expect from the fans not in a negative way, mind you, but describing the type of interaction they hope to get, what comments are considered appropriate and even inappropriate and what limitations there are on what's posted and shared.

By taking these steps, this should hopefully remove any abuse, inappropriate action and help create a great experience for both the brand and the community participants.

Provide Cohesive Branding

Your brand is the single most important thing that people will recognize about your business. To tie everything together, it's best to make sure that your branding on your Facebook page matches your overall brand because without it, you're just confusing your customers and it doesn't help in building more trust with them. By tying in your brand with Facebook, you're able to create a familiar experience for your fans and will help differentiate it from other brands.

Experts reports suggests the brand is much more than a logo. In fact, you need to complete your profile information and when you do upload a branded logo that you maximize the real estate given for a profile picture. Other tie-ins could include custom applications or tabs that help resonate with the brand and theme.

Be Up To Date

When setting up a Facebook strategy, the point is to interact and communicate with fans so it's really important that you keep the page updated with information that is relevant for them. The Altimeter Group report states that new visitors and fans will want to know that the brand is present and will continue to remain engaged as long as their fans. Internally, it would behoove a brand to set up a content calendar. As you would create content for a blog, so to must you for your Facebook page.

Whether it's posting latest news and information or fun tidbits on your Facebook page wall, these things are important and shows that you're not setting up a page just for people to be fans. You'll be given some goodwill for a bit, but if you're not using the page to interact and conversate with your fans, you'll burn up all the goodwill you're given and people will find ways to NOT be your fans. Remember, it's probably easier to lose a fan than it is to keep a fan. Put forth the effort to make sure fans feel appreciated and you're giving them an experience they enjoy.

Live Authentically

Show your customers and fans that there is someone working at your brand that isn't a robot or just a logo. Allow fans to connect with the people behind the brand. It's suggested that your content should be reflective of someone who is alive, writes in the first person and is conversational.

Participate In Dialog

Facebook is communication and conversation and this only happens if at least two people are talking to each other. The report suggests that in order to foster dialog, look at the existing discussions taking place and join in. Then you might also want to start your own conversations and see who participates in that. Make sure that you treat each person's comment with appreciation and respond accordingly.

Enable Peer-To-Peer Interactions

A Facebook strategy doesn't rely solely on communication between fans and the brand. It's a network that should allow people to communicate with others and share their own experience. This is why they are fans. Allow others to respond accordingly to various posts and discussions and you might see some evangelists pop up or maybe have others do the troubleshooting that you might otherwise not be able to get to at that moment.

As in the first criteria, it's important that you lay out the foundation for what will become a community policy so people have expectations on what type of dialog and interaction can happen in this setting. Embrace the dialog that people have with one another don't discourage it on your fan page.

Foster Advocacy

Getting people to become fans of your brand on Facebook is really great, but the power behind the social network is the virality and word of mouth. Don't stiffle this feature. Rather, embrace it and allow others to share the experience with their friends and followers.

Solicit A Call To Action

Now you have your customers being fans and they're willing to engage and talk to you and you hopefully are talking back to them, what are the next steps? Close the deal and bring it all back to business. That's why you set up the fan page after all, you want more business.

Some suggestions to sell more include starting with a simple call to action on a landing page and on your wall. Do you want them to "like" your page, sign up for emails or perhaps just to learn more about your product and company? If you're offering some sort of value to being a fan of your page, then you need to offer them some incentive to stay does that include special Facebook deals or coupons? Insider secrets?.

Whatever that is, you need to make it really obvious and lead the fans to that area where they can take advantage of that opportunity. But before you start trying to sell, sell, sell, make sure that you have your customers trust before pushing your wares on them. You have become more friendly now and you don't want to ruin the relationship.

And while the overall efforts can be managed by an individual or team, the job functions of a wide range of employees have a direct impact on SEO success. In essence, SEO needs to be incorporated into nearly every aspect of the daily workflow.

Here are 10 things to consider when formulating your SEO strategy:

1. Make your content easily accessible.

On most publication sites, new content is linked from the home page and main section pages for only a brief period of time-sometimes just a single day. Make sure that when the links to your content drop off those prominent pages, search engine crawlers can still easily access all of your URLs. Good site navigation, a strong internal link structure and topical archives all help to facilitate crawler accessibility.

The use of HTML and XML site maps is also a very effective way to ensure that the engines have access to every piece of content on the site.

2. Keep your URLs simple.

Although the engines have gotten much better at dealing with longer, more complicated URLs, they can still cause issues, so maintaining a short, simple URL structure is advisable. In addition, research shows that shorter, more descriptive URLs have higher click-through rates on search engine results pages, contributing to an increase in your search referral traffic.

Implementing a static URL structure and minimizing the number of directory levels is the best approach. Including descriptive keywords is not a must, but it can be helpful. Just don't over-do it; limit the file name to three to five words.

For example: www.YourSite.com/section/brief-summary-of-content/

Using dynamic URLs is not in and of itself a problem, but it is important to minimize the number of parameters, keep the total length of the URLs reasonably short, and make sure that every page on the site is accessible from only one URL.

3. Watch out for duplicate content.

Search engines do not want to display more than one version of the same content in their results, as this offers little value to their users. When they encounter the same content on multiple URLs, typically they choose one URL to show to users and filter out any others. That alone does not necessarily cause a problem for sites, since most of the time at least one URL will remain visible in the search results.

However, creating a situation in which the engines must crawl and process a large volume of duplicate URLs takes away crawling resources from new and unique content on your site. In addition, internal and inbound links to a particular piece of content will be split among multiple URLs instead of being completely focused on one, placing your content at a competitive disadvantage.

Common causes of duplicate content include publishing the same article in multiple sections, repurposing older content in new features and special advertising packages, and creating duplicate URLs for tracking purposes. A piece of content can be featured in and linked from as many places on your site as you like, but that content should exist on only one unique, permanent URL.

4. Optimize your content management system (CMS).

When you are dealing with thousands, hundreds of thousands or even millions of pages, it is not possible to individually optimize every page on your site. You need a CMS that makes it easy to address key page elements on a large scale.

Although many are improving, most commercial CMSs are not search-engine friendly out of the box. However, some degree of customization is usually possible, so build in as many SEO-oriented enhancements as you can. And for publishers with the resources to do so, building your own CMS, customized to meet all of your editorial, business and SEO needs, is the best solution.

One more thing to keep in mind: While every page cannot be individually optimized, it is also not possible to completely automate the process. No matter what content tool you use, there will always be a need for human editorial intervention. What you want is a system that automatically populates the key page elements based on rules you set, then allows editors and producers to customize as needed.

5. Untether your title tags.

The HTML title tag is one of the most important on-page elements in SEO, so it is vital that your title tags accurately define your content. Placing the on-page headline first in the tag is common on editorial sites and is a relatively good approach if your headlines provide a clear, literal description of the content. Since that's not always the case, allow your title tags to be customized when necessary for greater keyword support.

The title tag and headline should complement each other, but they do not have to exactly match. And since your on-site users will focus primarily on the page headline, the title tag can be literal and terse without impacting the user experience.

6. Take advantage of Universal Search.

In an effort to bring a more diverse range of results to users, search engines have begun including more vertical content in their main search results. What this means is that in addition to the typical Web page listings, users are also being shown listings for images, videos, news search, blog search, maps, etc. right on page one of the results. Google calls this "Universal Search"; industrywide, it is sometimes referred to as "blended results".

This represents a tremendous opportunity for publishers to increase their visibility among the top search results, as many of the vertical categories include the types of content published on editorial sites every day. The first step in gaining additional exposure through Universal Search is to ensure that your relevant content is included in Google News.

In addition, make sure that your multimedia content is well optimized, something that is still lacking on many sites.

7. Leverage linking.

Internal, external, cross-network and inbound linking strategies all play an important role in your SEO success. Internal links are an excellent way to facilitate crawler access (see Tip #1), manage the flow of "link juice" to key content and maximize the SEO value of special sections and features.

Bread-crumb navigation (using text links to show users and crawlers what section they're in), links to related content and particularly links within editorial content (when relevant and in moderation) all provide benefit for both SEO and usability. Don't be afraid to link to outside sources when it's appropriate; this helps to establish the topical relevance of your pages, and search engines like to see links going out as well as coming in.

Since most publishers have multiple properties, exploring cross-network linking opportunities is also worthwhile. Cross-network links do not have the same value as links from sites with no affiliation to you, but they are still beneficial.

As for inbound links, linking to editorial content often occurs naturally, so the best way to increase links to your site is simply by regularly producing useful, compelling content. In addition, marketing activities such as contests and promotions, blogger relations and social media outreach can all contribute to an increase in inbound links.

8. Play by the rules with sponsored links.

The engines, particularly Google, have been cracking down on the selling of text links for SEO purposes. Recently, a number of sites have been penalized, including some major publishers.

The reason is that link popularity is an important part of the engine's algorithms, and they do not want sites to be able to improve their organic search engine rankings through paid relationships. To be clear, selling sponsored links is a perfectly legitimate business practice and a part of most publisher's advertising sales strategy.

However, search engine guidelines dictate that those links should not have SEO value. The best way to adhere to the rule is to code sponsored links in JavaScript so the crawlers cannot access them, or to apply a "no-follow" attribute to the links so that crawlers will not follow them or pass link popularity through them.

Such links look the same to on-site users and still drive traffic; they just don't have any SEO value. Most publishers now adhere to these guidelines, so doing so will not put you at a disadvantage in terms of attracting sponsored link revenue.

9. Train everyone, often.

Everyone in your organization should have a basic awareness of SEO, and there are a range of employees that need a good understanding of the SEO best practices that relate to their job functions.

The best way to accomplish this is through regular training sessions at both beginner and more advanced levels. Some publishers go as far as establishing an internal SEO certification program. This is not typically necessary, but it may be something to consider.

A good approach is to create separate programs for technical, editorial and marketing topics, with a curriculum that covers the fundamentals as well as specific tactics and tools. Hold training sessions on a regular basis for new employees and those that may need a refresher, and leave plenty of time for general discussion and questions. It is also important to have a post-training mechanism in place to allow employees to ask questions about real situations they encounter in their daily work.

10. Consider SEO in everything you do.

All too often, SEO is an after-the-fact process, factored in when it's too late to make significant changes and only minor alterations are possible. Whether you're launching a new site section or feature, considering template revisions, moving content to a new domain, or negotiating a new advertising or syndication deal, SEO needs to be part of the discussion, right from the beginning.

What's best for SEO may not always win out in the end, but the SEO implications of technical, editorial and business initiatives should always be considered. And more often than not, compromises can be made that preserve or enhance SEO value without interfering with other objectives.

Make it easy and non-threatening for your audience to participate

Not only does your content matter on the social web but your personality matters, too. In other words, you need to be accessible and approachable in all of your social media marketing communications. Don't talk at people, talk with them, and do so in a manner that makes it clear that you want them to join the conversation.

Write share-worthy content

The more amazing content that you publish online through your social media profiles and branded destinations, the more people will want to share it with their audiences. That leads to far more online exposure for you, your business and your brand than you can get on your own.

Of course, not every piece of content that you publish on social sites has to be share-worthy, but you should try to publish as much amazing, share-worthy content as possible. Not just to broaden your exposure, but also to add value to the online conversation.

Acknowledge and recognize your audience

The power of social media marketing comes from the relationships you develop with your online audience (who will become brand advocates and will talk about your business, champion it, and defend it against naysayers). With that in mind, you must acknowledge people when they reach out to you.

Integrate all of your marketing efforts

All of your marketing efforts should work together to present consistent brand messages and lead to your ultimate marketing goals. You should also cross-promote your various marketing efforts. For example, feed your blog content to your Twitter and Facebook profiles using a tool like Twitterfeed.

Promote your Facebook, Twitter and LinkedIn profiles by including "Follow Me" buttons in your blog's sidebar that link to your profiles. Include your Twitter ID in your printed ads and link to your blog and social media profiles in your e-mail signature.

Don't try to keep up with the competitor's

Just because your competitor is doing something on the social web doesn't mean that you need to do the same. By blindly following your competitor's path, you're marketing scared and without purpose. Plus, it's probable that your competitor's initiatives won't help you meet your goals at all.

While it's essential that you monitor your competitor's social media marketing activities, you should analyze them against your own goals before implementing any of them yourself.

First of all, you need to check the WordPress administrative users. If you found the user "JohnnyA", means that your site has been exploited. Please delete this user from your database.

Now, we need to scan all the files on the server. Please, login your server via SSH.

cd ~/domains

grep -R "document.write(unescape" *

yourdomain.com/html/something/something.js:<ads><script type="text/javascript">

var st1 = 0; document.write(unescape('%3C%73%63%72%69%70%74%20%74%79%70%65%3D...

grep -iR --include "*.php" "[a-zA-Z0-9/+]{255,}" *

yourdomain.com/html/something/something.php:<?php $o = '1RqLcptI8lcIpQrgSAj0sh...

grep -iR --include "*.js" "[a-zA-Z0-9/+]{255,}" *

yourdomain.com/html/js/functions.js:var st1 = 0;this.b=this.M="";this.A="";this...

To avoid the escalation of letters in the iPhone we need to create a special style sheet:
First of all, identify if you are logging in with an iPhone changing the header in that way:

<link href="css/iphone.css" rel="stylesheet" type="text/css"  

media="only screen and (max-device-width: 480px)"/>

/* file: iphone.css */  

html {-webkit-text-size-adjust: none;}

After downloading the class, we add the class.akismet.php file. The follow is to create an instance of the class and assign parameters:

• apikey: api key of Akismet
• name: name of the user that send the form
• email: email of the user that send the form
• message: message to validate
• type: form type (comment, trackback, pingback, registration)

<?php

require_once("class.akismet.php");



$akismet = new Akismet();

$akismet->apikey = "369ddb227ecb";

$akismet->name = "John Doe";

$akismet->email = "johndoe@example.com";

$akismet->message = "Hi, my name is John...";

if ($akismet->isSpam()) {

	echo "SPAM!!!";

} else {

	echo "Ok";

}

?>

<?php

require_once("class.akismet.php");



$akismet = new Akismet();

$akismet->apikey = "369ddb227ecb";

$akismet->name = "Viagra";

$akismet->email = "viagra@example.com";

$akismet->message = "Hello...";

$akismet->submitSpam();

?>

<?php

require_once("class.akismet.php");



$akismet = new Akismet();

$akismet->apikey = "369ddb227ecb";

$akismet->name = "Valid Friend";

$akismet->email = "friend-name@example.com";

$akismet->message = "Hello...";

$akismet->submitHam();

?>

Just open your php.ini file and modify the following line:

; Hiding PHP Version  

expose_php = off

PHP

<?php if (strpos($_SERVER['HTTP_USER_AGENT'], 'iPhone') !== FALSE)

{ header('Location: http://mysite.com/iphone/'); }

?>

RewriteEngine on  

RewriteCond ${HTTP_USER_AGENT} iPhone  

RewriteRule .* http://mysite.com/iphone/